BRANDING. LOGO DESIGN. CREATIVE DIRECTION. STORE DESIGN. UNIFORM DESIGN. PRODUCT DESIGN. VISUAL PRESENTATION. WINDOW DISPLAY DESIGN. PRODUCT NAMING. PACKAGING DESIGN. MERCHANDISE DESIGN. CHARACTER DESIGN. PHOTO STYLING. ILLUSTRATION. WEB DESIGN. SOCIAL MEDIA DIRECTION.
CUPCAKES BY HEATHER & LORI
From its inception in 2002 and through various incarnations since, I created the entire brand for Cupcakes by Heather & Lori (also known as Original Cupcakes). Cupcakes has a rich history that includes over 14 locations and The Cupcake Girls reality show which ran for 4 seasons in over 90 countries. The following is a very small sample of the brand assets I created over the course of 17 years.
With countless copycats over the years, and despite many claims to be the first, Cupcakes by Heather & Lori was the world’s first cupcake shop.
CUPCAKES “OOH LADY” ULLUSTRATION
CUPCAKES LOGO EMBLEM DESIGN
I HEART CUPCAKES DESIGN
ORIGINALCUPCAKES.COM WEBSITE DESIGN
CUPCAKES CHARACTER ILLUSTRATIONS
CUPCAKES PACKAGING DESIGN
CUPCAKES “OOH LADY” DISPLAY DESIGN
CUPCAKES MERHCANDISE DESIGN
“THE CUPCAKE GIRLS” HEATHER & LORI CHARACTER ILLUSTRATIONS
CUPCKAES HOLIDAY CHARACTER ILLUSTRATIONS
CUPCAKES “COMING COON” HOARDING DESIGN
CUPCAKES IN-STORE MENU DESIGN
CUPCAKES LOGO DESIGN
SELECT WORK
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